Hands up if you spend hours creating content every week and feel like much of it doesn’t get seen? Or it gets seen by a few people initially but that dies a slow death (feels that way)?

Have you ever thought about how long your content actually lives for?

How long social media content lives V’s how long other content types live

These are based on averages of course.

While your social posts live on your feeds indefinitely, they don’t stay on your followers’ minds nearly as long. Instead, most content you post on social will peak within just a few hours before petering out.

Social Media Content

It is heartbreaking when you hear these numbers, especially when you consider how long it has taken you to create the content, share and watch for that red notification button that says someone likes it.

• TikTok – instant decay
• Twitter – 15-18 minutes
• Facebook – 5-6 hours
• LinkedIn – 24 hours
• Insta – 48 hours

There are several types of content that live longer than all social media posts

• Videos on YouTube – 30 days
• Blogs and articles
• Direct mail– 17 days
• Podcasts – 1-2 years or longer
• Pinterest: 4 months – 1 year

All content has a lifespan – a window of time when it will be most viewed. For social media that lifespan is very short so consider the cost to create content for those channels.

More evergreen content that in blog posts, video, podcasts can bring in results for years to come without little effort. And the cost on your time to do so is much much lower, too.