• Google Reviews show up on under the ads and above organic traffic in the maps area.
• 83% of people ignore conventional ads now.
• Google has a vested interest in making it work for local businesses who want to attract more of their local client.
• The person who is the most trusted on the internet is the one that gives the enquiries – this is about your reputation but there are no shortcuts.
• This is a philosophy – it’s a new way to do business.
• The first 100 is the hardest but will help you accelerate.
• Google loves Quality, Quantity and Recency.
• Google Reviews are a form of front SEO that people can see immediately.
• Doesn’t matter what size your business is, it can work for you.
• Average person can spend 30-60 minutes a week to get results.
• To set up, work through the list on the side of your Google my Business profile.
• Do some keyword discovery to take it to the next level.
• Reviews are important as they are social proof.
• People want to find out who is the best in a fast way.
• Good reviews can eliminate a lot of your competition.
• There are 5 different levels of a Google review
  • Longer reviews and photos = better quality review
• Google are gamifying reviews and giving points for quality reviews.
• Good google reviews convert faster and usually spend more – they are literally pre-converted
• You can turn a 1-star review into a 4- or 5-star review with 3 simple steps.

Also ask your customers:

• How did they find you?
• Why did you choose you?

3 practical things to do to get great reviews

• Have a remarkable client experience
• Ask everybody
• Add photos to your profile – team, business, products, etc