The Lifespan Of Content And What Types Of Content You Should Focus On
You know the feeling – you spend hours creating content and share it on your digital channels but so much of it disappears in hours, never to be seen again. It is heartbreaking. In this episode, I am going to talk about the lifespan of the various types of content you are creating and where you should be focusing your most time for longevity so your content continues to work for you for years, not hours, and costs you a fraction of the price.
Hands up if you spend hours creating content every week and feel like much of it doesn’t get seen? Or it gets seen by a few people initially but that dies a slow death (feels that way)?
Have you ever thought about how long your content actually lives for?
How long social media content lives V’s how long other content types live
These are based on averages of course.
While your social posts live on your feeds indefinitely, they don’t stay on your followers’ minds nearly as long. Instead, most content you post on social will peak within just a few hours before petering out.
Social Media Content
It is heartbreaking when you hear these numbers, especially when you consider how long it has taken you to create the content, share and watch for that red notification button that says someone likes it.
- TikTok – instant decay
- Twitter – 15-18 minutes
- Facebook – 5-6 hours
- LinkedIn – 24 hours
- Insta – 48 hours
There are several types of content that live longer than all social media posts
- Videos on YouTube – 30 days
- Blogs and articles
- Direct mail– 17 days
- Podcasts – 1-2 years or longer
- Pinterest: 4 months – 1 year
All content has a lifespan – a window of time when it will be most viewed. For social media that lifespan is very short so consider the cost to create content for those channels.
More evergreen content that in blog posts, video, podcasts can bring in results for years to come without little effort. And the cost on your time to do so is much much lower, too.
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