The “Double Down” Strategy

There are so many choices and options when it comes to marketing and we can be totally overwhelmed by what to do and where to start. In fact, these are the words I hear all the time from confused business owners, “I don’t know what to do.”

So, today I am going to explore a simple strategy called the “double down” strategy. It’s quick, practical, and based on fact (not guesswork). You cannot go wrong with using this in your business.

Today, I am going to share a simple strategy that will help you understand WHERE to focus your marketing, WHAT tactics work for your individual business, and WHY this is transforming for your business growth.

It is not a shiny, airy fairy, rainbow unicorn approach.
It is not based on guesswork.
It is not going to cost you anything but a small amount of time.
It can be done by everyone, regardless of your level of marketing expertise.

Let’s dive into the “Doubling Down” Strategy.

You might have already guessed what it means…It is focused on doubling down on the marketing that is working for you already.

First you need to figure out what is working and what is not. These are the steps you need to take in order to work it out.

  1. Audit your current marketing activities.
  2. List what marketing activities your clients come from.
  3. List the revenue they spend.
  4. Benefits of the flailing tactics.
  5. Double down on that is working best for you.
  6. Cut back or stop what isn’t working.
  7. Review and refine over time.

This is a handy activity to do every 6-12 months.

I have a fact sheet that covers all these steps. It’s called the 15-minute Marketing Quickstart and you will find the link below to download it.


Doubling down on what is working makes total sense.

It gives you full control, it is based on factual data and real insights (not guesswork).

It will provide a very solid foundation for your growth and help you focus on the tactics that are working so you stop wasting time on marketing that do not add money in your bank account.

So, now it is over to you to go and do this activity. Do not procrastinate on it.

Sit down with a coffee or glass of wine by the pool (which is my preferred option), go old school with a notepad or take notes on your phone.

Anyone can do this. This requires no level of marketing skill as it is simply taking a closer look at at your business which you should be doing regularly anyway.

I’d love to know how you went. So, do it and flick me an email with what you discovered.

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– Tanya

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