Some great points from the podcast – but strongly recommend listening to the full episode.

• What does being human really mean? Being human is perfectly imperfect. We need to be conscious of not losing our humanity in a business context.
• We want to feel connected and crave connection with others, and that applies to business, too.
• Being human so important in marketing? Why? Because you are dealing with people and they relate to the human story.
• People want to feel a sense of belonging and also want to advocate for your business.
• Often there is fear about sharing too much of our story and being vulnerable. Think of it like walking into a pool. Do it gradually then as you feel more comfortable, keep going further into the pool.
• Being human doesn’t mean moving at warp speed – we are trying to change beliefs, behaviour, and values but you need to have consistency.
• Stories attract the people you want to work with. You need to be courageous in what you want to share.
• Connection and belonging are integral to marketing and your story.
• There has been a shift to in person connection and conversation and there is so much value in real life conversations.
• And we finished the interview with Mark’s thoughts on Chat GPT (but how does it align to personal values & being human – Listen to the full episode to dive deeper).